Kopparberg, a Swedish manufacturer launched a range of hard seltzer drinks in the U.K. in May 2020. Yet we needed to drive trial and awareness with their target consumers.

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The low-calorie … The low-calorie count is the result of our trademarked KopparSpirit, an alcohol that leaves behind no residual sugar – but does pack a punch. A post shared by Kopparberg UK (@kopparberguk) on May 16, 2020 at 3:00am PDT. Kopparberg Hard Seltzer Lifestyle, What to drink now, What's On? White Claw. “Seltzer water is the term used for sparkling water or soda water in the US,” explains Kopparberg brand manager Rosie Fryer. Express. In true Kopparberg style, the new Hard Seltzers don’t shy away from flavour and there’s zero compromise on taste, with a hit of bold fruit refreshment. "Unimaginable we imagine. It. If you continue to use this site we will assume that you are happy with it. She now spends her time reading, writing, and scoping out the newest skincare miracles or health foods.Send her an email at emma@vergemagazine.co.uk. Seltzer-based cocktails are surging in popularity as consumers seek out lighter cocktail options, which is seeing brands respond with new varieties like the Kopparberg Hard Seltzer range. 12 °C . Swedish brewery Kopparberg is hoping to capitalise on a recent American craze by launching its own range of “Hard Seltzer”, an alcoholic carbonated drink. What is summer without your best mate? To support the launch, Kopparberg will be running its #summerdelivered campaign in tandem to the release of the new range. What to drink Now: Kopparberg Hard Seltzer By Emma Norman . To support the launch, Kopparberg will be running its #summerdelivered campaign. In fact, hard seltzer is set to be one of THE break-out drink trends of 2020, with many of the world’s biggest drinks brands, such as Coca Cola, White Claw, Kopparberg and Brewdog jumping on the bandwagon to produce their own versions. The producer said it wanted to reinvigorate the Hard Seltzer category in the UK as more brands start to appear. Kopparberg Hard Seltzer is made from the firm’s trademarked KopparSpirit, which is an alcohol base made from fermented fruit. But what is a hard seltzer and what are the best ones on the market? Best served chilled from the can. The category only dates back to 2013, with the creation of the SpikedSeltzer brand in Connecticut. A hard seltzeris basically just an alcoholic flavoured sparkling water. ... Kopparberg. So if you want to enjoy an alcoholic drink but without the calories - this new range is for you. All Kopparberg ciders, gin and hard seltzers are naturally gluten free. Available in three flavours, Mixed Berries, Passion Fruit and Black Cherry, Kopparberg Hard Seltzer is expertly produced to the same high standard you’ve come to expect from the Independent Swedish brand – 5% ABV, 93 calories, carb and gluten free, and vegan friendly. Swedish cider company Kopparberg is releasing a new range of hard seltzers in the UK at the end of May. Available from the end of May. Kopparberg Hard Seltzer Black Cherry 330Ml Any 4 for 3 - Cheapest Product Free - Selected Premix Cans 187ml - 440ml Offer valid for delivery from 01/09/2020 until 10/01/2021 £ 2.20 A post shared by Island Bay Hard Seltzer (@drinkislandbay) on Aug 15, 2020 at 4:01am PDT. "Each can is expertly made with our drinkers in mind, to ensure we give them the refreshing, fruity flavour they’ve come to expect from Kopparberg, whilst delivering all the clean, low-cal promises of a Hard Seltzer. See the Calorie, Fat, Protein and Carbohydrate value of Kopparberg Hard Seltzer Black Cherry 330ml here. We will use your email address only for sending you newsletters. The three-strong range, in flavours of Mixed Berries, Black Cherry and Passionfruit, are 5% abv each with 93 calories per can, as well as being gluten free and vegan friendly. Kopparberg Hard Seltzers will be available across Tesco and Morrisons stores from the end of May. Cider brand Kopparberg launched an “alcohol-infused sparkling water” brand in the UK’s retail sector last year to capitalise on the growth of low-sugar drinks. Kopparberg Hard Seltzer Black Cherry Kopparberg Hard Seltzer pairs the natural punchy flavouring of Black Cherry with sparkling water, to create a refreshing and light serve. Kopparberg Hard Seltzer is expertly produced to the same high standard you’ve come to expect from the Independent Swedish brand – 5% ABV, 93 calories, carb and gluten free, and vegan friendly. Purified carbonated water with proprietary KopparSpirit™ alcohol and natural fruit flavour. Kopparberg, the independent fruit cider giant and flavour expert that last year stormed the spirits market with its new range of gin, now injects its phenomenal flavour credentials into the UK’s latest drinks trend – the Hard Seltzer. They are the drink of choice for anyone looking for a lower-calorie alternative to current options, without losing the alcoholic kick. Please see our Privacy Notice for details of your data protection rights. See today's front and back pages, download the newspaper, A Hard Seltzer is a low-calorie alcoholic drink, typically made with carbonated water, alcohol and fruit flavouring. Rob Salvesen, Head of Marketing, said: “Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre. An unsurprisingly, Kopparberg has stepped up with Kopparberg Hard Seltzer. On Instagram, Kopparberg wrote: "What is summer without your best mate? Prinses Margrietplantsoen 33 2595 AM 's-Gravenhage Chase Seltzer. Kopparberg Hard Seltzer is made from the firm’s trademarked KopparSpirit, which is an alcohol base made from fermented fruit. NEW episode of 'Alternative F1, New @laliga special from the @alternativesport cre. Known for being low in calories whilst still alcoholic, hard seltzers took the US by storm last year - leading to shortages in stores and even a festival launched bearing their name. Hard Seltzer is a beverage containing alcohol, sparkling water and usually fruit flavoring. Hence Kopparberg has opted for ‘aqua spritz’ as a more self-explanatory term than ‘hard seltzer’. The drink has 93 calories, is carb and gluten free, and vegan friendly. Welcome back to Wanda Beer/Water Wonder Alcoholic water!!!! View this post on Instagram. The product has new packaging and design which is based on iridescent graphic bubbles. Kopparberg has launched ‘Pass the Present’, a virtual giveaway created by Born Social. Putting any preconceptions of flat liquid and dull, subtle flavours to one side; Kopparberg Hard Seltzer delivers the goods. To support the launch, Kopparberg will be running its #summerdelivered campaign. Hard Seltzers are flavoured … These are inspired by the sparkling water that forms the product’s core … Unimaginable we imagine. Alcohol infused sparkling water, Calories 93 per can, Natural flavours, Gluten free, Suitable for vegans. chase’s Gin Seltzer Chase Distillery At launch, the Kopparberg Hard Seltzer range will include Mixed Berries, Black Cherry and Passion Fruit variations. Kopparberg's hard seltzer range is available in Tesco and Morrisons stores from the end of May. What’s interesting is that they’re still called ‘hard seltzer’ as if seltzer is a regular thing in the UK when it’s not really (and if you wanted fizzy water at the pub - say to have with some lime cordial or to add to white wine - you’d ask for soda, not seltzer). Express. Kopparberg, the independent fruit cider giant and flavour expert, is injecting its phenomenal flavour credentials into the latest drinks trend – Hard Seltzer – with the launch of its bold and refreshing drinks range, Kopparberg Hard Seltzers. The range is five percent ABV and just 93 calories per can. Kopparberg is launching a trio of hard seltzers it hopes will “redefine” the category. Currently a huge craze in the USA. Rob Salvesen, Head of Marketing, said: “Kopparberg is … “Each box is expertly crafted with our drinkers in mind, to make sure we give them the refreshing, fruity flavor they expect from Kopparberg, while delivering all of the clean, low-calorie promise of a Hard Seltzer . Enter our Land Rover Defender sampling machine so winners from Leeds, Manchester and London could get a case. Best serves chilled from the can. Kopparberg Hard Seltzer is the newest drink from Kopparberg – It’s a 5% ABV alcohol infused sparkling water with zero compromise on the bold and fruity Kopparberg taste. ... Other brands that have launched hard seltzers include Swedish firm Kopparberg … Prizes on offer include Kopparberg glassware, tote bags and packs of Hard Seltzer. Verdict Drinks is using cookies. Kopparberg's Hard Seltzer is seriously tasty. KOPPARBERG has launched a new Hard Seltzer range, with each can under 93 calories but with "bold fruit flavour".The new drinks will be available from selected supermarkets from the end of May. What is a hard seltzer? GoDaddy partners with MOB Kitchen’s Ben Lebus to launch a 12 Day Challenge to help guide entrepreneurs through the process of getting their business…, Link in bio for @alternativesport 's full Intervie, New 'What To Wear Now' @thenorthfaceuk available n, Join @matthewconnell | Kopparbergs Bryggeri is internationally known for its sweet tasting cider. Searches for hard seltzer in the UK were up 67% in May this year, as established names like Kopparberg and Smirnoff launch their versions and brands … Hard Seltzer is a beverage containing alcohol, sparkling water and usually fruit flavoring. Kopparberg is introducing its new hard seltzer range (Credit: Kopparberg) Advert A year after shaking up the gin market with its fruity-flavoured take on the spirit , the iconic cider brand is now breaking into the tinnies market with a hard seltzer drink. The Alternative Sport Show: Derin Adetosoye, Coca-Cola is giving the Premier League Trophy to one lucky fan this Christmas, what to wear now: 2020-21 Nike City Edition Jerseys, How to Handle Your Mental Disorders during a Christmas lockdown, How to Create a Charmed Winter with Juice Plus +, Tech Now: Netflix Now Available on Echo Show, Five things you might not know about Sergio Ramos, FLASH PAST DEFENDERS AT THE SPEED OF LIGHT WITH THE NEW ULTRA 1.2, What to where now: DUA LIPA Wears CLASSIC PUMA KICKS, ICONIC SCOTCH DISTILLERIES THE GLENLIVET, ABERLOUR AND SCAPA RELEASE RARE AGED COLLECTIONS IN TIME FOR CHRISTMAS, GoDaddy challenges aspiring UK entrepreneurs to kickstart the new decade as their own boss. And @dre365 as they team up w, New Alternative F1 Podcast with the Amazing @vicky, Huge thanks to @sure & @waynebridge03 for teaming, Attention @f1 Fans! A post shared by Island Bay Hard Seltzer (@drinkislandbay) on Aug 15, 2020 at 4:01am PDT. Best served chilled from the can. With temperatures forecast to soar in the coming days, now is the perfect time to cool off with a low-calorie drink in the sun. Want the perfect summer drop delivered straight to your doorstep? Make the most of your money by signing up to our newsletter for. The Hard Seltzers range is available in three bold and fruity flavours: Mixed Berries, Black Cherry and Passionfruit. Read More: Morrisons launches beer & wine same-day delivery & expands food range. DON'T MISSHow to lose visceral fat: The surprising food that could help [INSIGHT]Aldi: How to get food delivery to your door in 30 minutes on demand [EXPLAINED]Aldi, Lidl and Morrisons: Supermarkets with no restrictions [INSIGHT], "Wherever we are this summer, Kopparberg Hard Seltzer is here to offer up something different, and, true to our brand values, there is no subtlety and absolutely no compromise on taste.”. Available to buy across Tesco and Morrisons. Kopparberg hard seltzer mixed berries, 330ml, 5% ABV If you’re a fan of Swedish brand Kopparberg’s flavoured ciders, then its range of three flavoured seltzers might be for you. Hard Seltzer, a category more familiar to the North American market, is an alcohol-infused sparkling water, blended with natural flavours; as a result, each 330ml can contains only 93 calories, is gluten-free and suitable for vegans. Branding, marketing and the health angle will be challenging. Barefoot Wine. Kopparberg Hard Seltzer is made from the firm’s trademarked KopparSpirit, which is an alcohol base made from fermented fruit. The low-calorie count is the result of Kopparberg’s trademarked KopparSpirit, which leaves behind no residual sugar – but does pack a punch. Whether in the home, on your balcony or in the garden, Kopparberg Hard Seltzer is refreshing, full-flavoured and here to shake things up this summer. Well worry no more, we’ve got #SummerDelivered with NEW Kopparberg Hard Seltzer. Kopparberg Hard Seltzers will be available from the end of May at Tesco and Morrisons, and will be priced at just £2.20 a can.. “Put the two words – hard and seltzer – together and you have the fastest growing beer wines and spirits category in the States for the past three years running.” Kopparberg Hard Seltzer 0g carb, 93kcal per 330ml can (5% alcohol) found in Tesco (UK and Ireland). Description. But the latest bacchanalian trend set to hit the UK in 2020 is fizzy water with booze in it, known as “hard seltzer”. A little excitement for your fridge in the current climate wouldn’t go amiss, and with that, it’s time to get a new release on your radar. In … Kopparberg Passionfruit Hard Seltzer has just 93 calories and 0 g of sugar. Markland, who puts ‘hard seltzer’ front and centre on Bodega Bay packs, disagrees, arguing White Claw and other entrants will boost awareness. A Hard Seltzer is a low-calorie alcoholic drink, typically made with carbonated water, alcohol and fruit flavouring. New brand world for Kopparberg’s Hard Seltzer, developed to reflect the refreshing lightness of seltzers, while not losing the intensity of fruit flavour that people expect from Kopparberg. Swedish cider company Kopparberg is set to release a new line up of hard seltzers in the UK market by the end of this month. A hard seltzer is basically just an alcoholic flavoured sparkling water. "Drop their handle in the comments below and we might just send them a taste of summer – as well as a surprise that’s very…‘you’.". These are inspired by the sparkling water that forms the product’s core … Kopparberg, famous for its fruity ciders, is launching its own range of Hard Seltzers just in time for the summer. The drink has 93 calories and is carb and gluten free, and vegan friendly. A Hard Seltzer is a low-calorie alcoholic drink, typically made with carbonated water, alcohol and fruit flavouring. Seltzer-based cocktails are surging in popularity as consumers seek out lighter cocktail options, which is seeing brands respond with new varieties like the Kopparberg Hard Seltzer range. And the other brands? order back issues and use the historic Daily Express Kopparberg Hard Seltzer The newest drink from Kopparberg is a 5% ABV alcohol-infused sparkling water with a classic fruity Kopparberg taste. The producer said it wanted to reinvigorate the Hard Seltzer category in the UK as more brands start to appear. Strengthening its presence in the hard seltzer market – it launched spin-off brand Balans in 2019 – a branded trio from Kopparberg hit stores in May. Rob Salvesen, Head of Marketing, said: “Kopparberg is here to redefine the Hard Seltzer by putting flavour front and centre. A Hard Seltzer is a low-calorie alcoholic drink, typically made with carbonated water, alcohol and fruit flavouring. Add them to your shopping list for the coming bank holiday, with hot weather making it an ideal weekend to barbecue. We use them to give you the best experience. Rob Salvesen, Director of Marketing, said: “Kopparberg is here to redefine the Hard Seltzer by putting flavor at the center. Though … This product is vegan friendly and naturally gluten free. The producer said it wanted to reinvigorate the Hard Seltzer category in the UK as more brands start to appear. Kopparberg is known for its fruit refreshment within cider, gin and hard seltzers. Hard seltzers have been popular in the North American market in recent years and Kopparberg is the latest company to launch into Ireland, following the lead of White Claw. Kopparberg Black Cherry Hard Seltzer has just 93 calories and 0g of sugar. One slogan of a new hard seltzer brand is: 'Zero carbs, zero sugar and just 90 calories. Kopparberg Hard Seltzer pairs the natural exotic flavouring of Passionfruit with sparkling water, to create a refreshing and light serve. Independently owned with an independent spirit. Kopparberg Hard Seltzer is expertly produced to the same high standard you’ve come to expect from the Independent Swedish brand – 5% ABV, 93 calories, carb and gluten free, and vegan friendly. Kopparberg Hard Seltzer is the perfect drink to enjoy ice cold with family or friends. Kopparberg Hard Seltzer Kopparberg. Kopparberg is launching its own range of hard seltzers. Cider maker Kopparberg has already ventured into ‘healthy’ hard seltzer marketing. Hard Seltzers have been making headlines in the US for a while now as an alcohol-infused sparkling water, akin to the vodka lime & soda. To support the launch, Kopparberg will be running its #summerdelivered campaign in tandem to the release of the new range, offering fans the opportunity to get their hands on a few cans, alongside a slice of summer. The drinks also cater for a range of diets - being carb and gluten-free, as well as vegan friendly. 11th June 2020. Kopparberg have also got in on the hard seltzer action and have launched there bold and fruity flavours reminiscent of their bestselling fruity ciders – mixed berries, black cherry and passionfruit. Chase Seltzer. The product has new packaging and design which is based on iridescent graphic bubbles. If you continue using our website, we'll … Home of the Daily and Sunday Express. Kopparberg Hard Seltzers will be available from the end of May at Tesco and Morrisons, and will be priced at just £2.20 a can.. Putting any preconceptions of flat liquid and dull, subtle flavours to one side; Kopparberg Hard Seltzer deliver the goods. Home of the Daily and Sunday Express. White Claw. Kopparberg Hard Seltzer Passionfruit. ... Post Review The Kopparberg Hard Seltzer range comprises three flavours – Mixed Berries, Black Cherry and Passionfruit (all 5% abv) – which are carb-free, gluten-free, vegan and contain 93 calories per 300ml can. But he says there’s still work to do on “educating consumers as to what this is”.

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