Effective communication is a skill all healthcare professionals need, but one that not all are naturally good at. – South East Every day, pharmacists and technicians face the task of communicating with patients, employees, and physician office staff whose background and levels of understanding differ greatly. Required fields are marked *. Effective communication is necessary in Pharmacy Services to provide quality patient care especially for Pharmacy Technicians who involve in communication on their daily tasks. In pharmacy, critical thinking skills are necessary for patient safety and well-being. Pharmacy students are taught the importance of communication skills throughout their education. Your email address will not be published. Importance of Communication Skills – Get Inspired! Pursuing a career in pharmacy requires more than the knowledge of the science behind pharmaceutical drugs. Many pharmacists pick up these skills after years of working in a pharmacy. Change ), You are commenting using your Google account. Although there is little information that is known currently, it is expected that such announcement will bring about many uncertainties to the future of pharmacy in the country. Your email address will not be published. This would optimize work flow and improve patient safety. The Accreditation Council for Pharmacy Education and the American Association of Colleges of Pharmacy both recognize the importance of patient safety as a core component of pharmacy education. Why are good communication skills important to a pharmacist? A pharmacist plays an important role in helping people maintain their health. One of the important soft skills to learn is the art of communication. This site uses Akismet to reduce spam. Importance Of Communication In Pharmacy. Critical thinking skills for a pharmacist include the ability to analyze, evaluate, interpret and decide the best strategy for dispensing medicine. The information flows to and from the pharmacists who oversee and verify their work. The communications skills of a pharmacist are very important. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. Each study underscores how important communication skills are and highlights the surprising benefits of using communication skills effectively. and across India, teach their students the basics of pharmacy as well as various other soft skills. Pharmaceutical sales is destined to be a highly competitive battleground, and those who can communicate clearly, concisely, and with purpose possess a sizable advantage in the global arena. Effective communication skills include the understanding of the mindset; do the right talk at the right time. – London, Pursuing a career in pharmacy requires more than the knowledge of the science behind pharmaceutical drugs. ( Log Out /  Dear Colleagues, Communication is a crucial part of pharmacy practice, in community pharmacies, as well as in other health care settings. You need to know what you want and how you are going to attain it. Common areas include organization of the interview, development of patient rapport, and general verbal and nonverbal communication skills (Fam Med 2005;37:184-92). Communication skills are evident in the practice of professionals regarding their knowledge transfer, utilization, and behavior. Conduct an efficient, effective patient interview and patient education session. and across India strive to frequently organize communication training. This means, as a pharmacist, you will have to communicate with people under high pressure. ( Log Out /  Similarly, communication skills remain an important factor in the field of pharmacy. As a result, you must also be able to effectively communicate with doctors, nurses and other healthcare professionals about the right patient care with the help of pharmaceutical drugs. Academia.edu is a platform for academics to share research papers. The. When people use their strengths in full, but can compensate for each other's weaknesses. Job growth for pharmacy tech positions is expected to increase by 12% by 2026. Pharmacists also work in hospitals and must be able to communicate effectively with the doctors, nurses, and pharmacy technicians who work there, to coordinate appropriate patient care and drug therapy. The knowledge, skills and behaviours that are the key to developing your practice in conducting an effective patient-centred consultation are set out in the Consultation skills for pharmacy practice standards. Pharmacists should refine their communication styles and patterns constantly to ensure patients receive the information they require for effective treatment. Similarly, doctors also rely on the expertise of pharmacists when it comes to prescribing medication to their patients. ( Log Out /  – North East Communication is important interpersonal skills and directly connect people and is the only way of transmitting information from one person to the other person or group of persons. Medication packagings have all the information and directions mentioned on them, however, patients don’t always understand the instructions. In an industry where time is at a premium, interpersonal communication skills are just as valuable as the bleeding edge remedy you're bringing to market. "The Importance of Effective Communication" paper by Edward G. Wertheim, PhD., details how non-verbal communication interacts with verbal communication: We can reinforce, contradict, substitute, complement or emphasize our verbal communication with non-verbal cues such as gestures, expressions and vocal inflection. Very often, technicians and assistants have the first interaction with patients via an in-person encounter or a phone conversation. Pharmacists are often given very little training on how to effectively communicate with doctors and patients (Macleod and Young). This communication might be in the form of a letter, email, phone call, or in person. 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But the discourse community of the pharmacy would be much better off if these communication skills were taught in pharmacy school to rising pharmacists so they could be appropriately prepared to face the challenges they will face in their professional lives after graduation. The communications skills of a pharmacist are very important. They communicate with many people of different educational levels throughout any given day, including fellow pharmacy staff members, such as technicians, as well as medical doctors, nurses, hospital staff, other pharmacists, and most importantly, the patients and members of the community who come into the pharmacy… An important quality of a pharmacy student is the effectiveness of their verbal communication. – Yorkshire and the Humber Taking time to review patient communication skills can lead to better health outcomes, free up your time and give you greater job satisfaction It's one of the most important things you do in your role as a pharmacist and you've probably been doing it all day, yet given it limited thought. The thing I love most about being a community pharmacist is the patient contact. Team building and teamwork skills are critical for the effectiveness of your Pharmacy. Yet, the importance of good written communication should not be forgotten as it can be just as relevant. In a single day, healthcare workers can speak to people of varying educational, cultural and social backgrounds and they must do so in an effective, caring and professional manner. Notify me of follow-up comments by email. communication skills during patient encounter. A pharmacist plays an important role in helping people maintain their health. – South West Good communication skills are needed for complex activities such as conducting medicine reviews, motivating people to adhere to medicines and health promotion [ 4 ].Pharmacists must, therefore, adapt their communication to the wide variety of patient needs and achieve patient-centred communication [ 5, 6 ]. It is vital for the pharmacist to be able to communicate to the patient the correct way to take the drug, and to effectively answer the patient’s questions about any possible drug interactions. b. Effective communication is the way that keeps a customer for long. Articulate the importance of communication skills. Unless pharmacy students have considered the possibility of being called on to lead, they may not seek to develop the necessary skills to be successful in a leadership role. Change ), The Importance of Good Communication Skills, Understanding the Rules of Scientific Discourse, Acceptance Into the Scientific Discourse Community, The Pharmacist’s Role in Primary Health Care. Home > Patient Counselling > Patient Communication Skills for Pharmacists and Pharmacy Students Using counselling skills to communicate more effectively The relationship between the pharmacist and the patient is explored. So you can rest assured that when you walk out into the industry, you will be prepared with the right technical and soft skills. When drugs aren’t taken in the right dosage for the right illness, they can be dangerous and even life-threatening. 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